Meet the Owners of

Coming together, as a team, couldn’t have felt more natural. Since meeting one another, we’ve upheld a very consistent standard for our bond: honesty. We’ve known each other, for years, and we’ve witnessed one another navigate some of our most ugly-beautiful chapters. Through it all, we were both committed to being compassionate and non-judgmental. And, with that kind of safety, we were both able to confidently be true to our most authentic selves; no matter what that looked or felt like, at any particular time. Because this is a concept that we had given one another the space to genuinely demonstrate, we were really motivated to create something that would inspire that same energy and freedom, in others. As a result, B’Tru2Self was born. 

Lanita Priester

LaToya Williams

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BTru2Self

BTru2Self